(5.5) On 2 February 2004, Rudi Berkelhamer sent Carol Budd an Excel
file with expired memberships. Carol sent a solicitation to 346 lapsed
ABLE members (2000-2003) asking their reason for ABLE membership non-renewal.
The 133 responses are summarized in Table 1.
Table 1. Reasons for lapsed ABLE membership as a result
of an e-mail solicitation, spring 2004.
Number |
Response |
213 |
No response (61.5%) |
61 |
Undeliverable mail (17.6%) |
20 |
Forgot to renew (6%) |
17 |
Retired (5%) |
16 |
Changed Job (5%) |
6 |
Funding Limited (2%) |
5 |
Just renewed (1.4%) |
4 |
Other interests (1%) |
3 |
3 Will renew (1%) |
1 |
Refused e-mail; send parcel post |
346 |
Total e-mails sent |
|